Tag: Escalation of Committment
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Knee-Deep in the Mud and Climbing Out with a Clean Face
A History-Aware Multiobjective View of Escalation and De-escalation of Commitment We usually expect people to change course after negative feedback. Yet in investment and project settings the opposite is common: decision makers sometimes increase their commitment to a failing course of action. This pattern is known as escalation of commitment (Staw 1976; Staw 1981; Brockner…